"Children suffer significantly more face-to-face bullying than online abuse," reports the Mail Online.
UK researchers questioned nearly 300,000 15-year-olds about their experiences of bullying in the biggest study of the subject to date.
They found 30% of the teenagers who replied experienced regular "traditional" physical, verbal or relationship bullying, while 3% experienced both traditional and "cyberbullying", such as being on the receiving end of unpleasant text messages or social media posts. Less than 1% experienced online bullying only.
Teenagers who reported being bullied twice a month or more were likely to have poorer mental wellbeing than those who weren't bullied that often.
But because the study was just a snapshot in time, we don't know whether poorer mental wellbeing was caused by the bullying.
Though the results suggest cyberbullying is less common, this finding is based on around 110,000 adolescents who took part in the survey. We don't know why 190,000 of the adolescents invited to take part in the study didn't respond to the bullying questionnaire.
This is very much a "good news, bad news" story. Cyberbullying may not be as big an issue as the media sometimes suggest. But traditional bullying remains a problem that hasn't been consigned to the past.
The researchers say any attempts to control the perceived rise in new forms of cyberbullying should also include efforts to crack down on traditional forms of victimisation.
Read more advice about bullying and what you can do to help your child.
The study was carried out by researchers from the University of Oxford and had no specific funding.
It was published in the peer-reviewed journal The Lancet Child and Adolescent Health.
The Times, Mail Online and BBC News all carried accurate and balanced reports of the study.
BBC News made the point that the study looked at those who'd experienced regular bullying in the past couple of months, so the 97% of teenagers who didn't report cyberbullying might have experienced it, but not regularly or recently.
The Times' photographs illustrating the piece showed very young children, and the headline suggested bullying took place in "the playground" – but the study only included teenagers.
The low response rate to the survey also wasn't pointed out by the media.
The study had two parts. It was primarily a cross-sectional survey to gather data on how many teenagers had experienced different types of bullying.
It also measured mental wellbeing, and the researchers did an analysis to see how this was linked to experiences of bullying.
While cross-sectional studies are useful ways to spot links between issues, they can't tell us whether one causes the other.
Researchers contacted 298,080 15-year-olds in 150 local authorities across England using a database of pupils. Parents or guardians were sent letters allowing them to opt their child out of the survey.
Teenagers completed the survey on paper or online. They were asked to state how often they'd experienced eight types of bullying, including two types of cyberbullying. They were also asked to fill in a mental wellbeing scale.
Researchers used the results to assess the prevalence of different types of bullying and see whether regular bullying was linked to lower mental wellbeing.
The teenagers were asked how many times in the past two months they'd experienced the following:
Teenagers also filled out the Warwick-Edinburgh Mental Wellbeing Scale, a 14-point questionnaire used to measure psychosocial health, wellbeing and functioning.
Researchers looked for correlations between reports of bullying and wellbeing.
They were able to adjust their figures to take account of gender, ethnic background and deprivation (based on postcode data), but not other potential confounding factors that might have played a role, such as mental ill health or abuse in the home.
Researchers got results from 120,115 teenagers, about 40% of those contacted. Girls were more likely to respond than boys.
The researchers said regular experience of any type of bullying was linked to lower mental wellbeing.
But they found no evidence that cyberbullying was more harmful than traditional bullying – in fact, traditional bullying seemed more strongly linked to lower mental wellbeing.
The researchers concluded their results support the position that "cyberbullying is unlikely to provide a source for new victims, but can best be understood as a new avenue for victimisation for those already suffering traditional forms of bullying."
They say their findings "are in stark contrast to media reports that young people are now more likely to be victims of cyberbullying than traditional forms".
Those putting in place strategies to curb cyberbullying should be aware that measures are only likely to be effective if they also consider "the dynamics of traditional forms of bullying", the researchers say.
Being bullied is a relatively common and distressing experience for many children and adolescents.
Research in recent years has linked the experience of being bullied as a child to the development of mental health problems like anxiety and depression.
It's perhaps not a surprise that cyberbullying in this study almost always occurred when teenagers were also being bullied offline.
The internet is a tool, not a separate entity from the human world, and people who bully in one part of life may also use internet tools to bully in cyberspace.
If anything, it's surprising how few teenagers reported having experienced regular cyberbullying, given how common smartphone use is among this age group.
But this study has a few limitations:
The authors' conclusions – that good anti-bullying interventions are needed to tackle both traditional and cyber forms of bullying – seem sensible.